Кейс таргетованої реклами для Проекту Heat Plus

Heat Plus project

Input data

Tariff

Business

Topic

Heating, ventilation and air conditioning services

Link to Instagram:

Warm floor Heat Plus Ukraine

Monthly budget:

from $500 to $1,500

About the client:

Heat Plus is a reliable partner in the field of heating, ventilation and air conditioning. They provide a wide range of services to ensure comfortable conditions in the home or office.

Daily posts on Facebook, Instagram on the topic of installation, maintenance of heating systems of various types, as well as seasonal contests and promotions.

Purpose

1. Selling goods through Facebook.
2. Entering the brand page on Instagram.
3. Promote products.
4. Attract a new audience.

Results

1. Increase in the number of subscribers by 35-70% per month, with a budget of $600+
2. Engagement of the audience on Facebook through the target, by 40-70% per month.
3. The number of targeted requests for the purchase of the company's products has increased several times, the peak number of requests is more than 320 per month.

The "Business" rate is $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts on LinkedIn, Twitter, Pinterest, Tiktok, YouTube, Twitch from $20

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives were used, both drawn by the designer and filmed by the customer and edited by us Video Reels, Stories.

Tariff package project

The short result

70%

Subscribers grew by

1300%

Number of requests

320%

Number of customers per month

They worked on the project

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, a creative approach to the presentation of photo content. Her task is to help the customer formulate creatives for the target audience and visually package it so that it is perceived correctly.

Eugene

Targetologist

He is the project curator. He is the main engine of creativity in our team. Logical thinking, analytical mindset, but at the same time always able to surprise our clients with a unique approach to business.

Daria

SMM-Manager

Daryna manages all the material that will be published in your social networks. Forms texts for publications, Stories, images for posts... Brings the content plan to life, cooperates between copywriting and design.