Case study of targeted advertising for the Fedox

"Fedox" online store

Input data

Tariff

Business

Topic

An online catalog where you can find the desired equipment, exclusively original with a reasonable price policy

Link to Instagram:

fedox.com.ua

Показник, портфоліо, компанії Потрібні Люди, Київ, Україна

Monthly budget:

from $600 to $1,900

About the client:

An online catalog where you can find the desired equipment of decent quality, which you can buy at a nice price and fast delivery. They help their customers find exactly what they need in one place and without unnecessary worries, so that they don't spend extra time looking for it.

Goal

1. Increase the number of targeted subscribers to your Instagram page.
2. Promote products.
3. Attract a new audience.
4. Create contests and announcements of new products.

Results.

1. Increase in the number of subscribers by 50-70% per month, with a budget of $900+
2. Attracting the audience to Instagram/Facebook through targeting, by 20-52% per month.
3. The number of targeted requests for the purchase of the company's products has increased several times, the peak number of requests is over 500 per month.
4. Contests were held, which attracted more than 2,000 new subscribers.

The "Business" rate is $500

Languages: Ukrainian, Russian. (Other languages +50%) Duplication of posts on LinkedIn, Twitter, Pinterest, Tiktok, YouTube, Twitch from $20

- We configure Instagram in business format (name, description, design)
- Study of the goals and tasks of the project, analysis of competitors. - We are developing a content plan for the project.
- We select references for Video\Reels as needed.
- We develop design layouts for publications in your corporate style (up to 9 layouts)
- Creation of up to 16 publications according to the content of the plan per month.
- We design up to 8 story archives. - Video\Reels no more than 6 materials from 16 publications. - Stories, up to 20 pictures per month.
- Ability to duplicate posts on Facebook.
- 4 specialists in the team (Targetologist Ads, SMM-manager, Content-manager, SMM – Designer)

The second part of the tariff package
- Development of 6 design works per month for SMM tasks (Targeting, contests, promotions, greetings...)
- Setting up targeted advertising, 2 advertising companies (up to 3 ad groups per month)
- The possibility of holding 1 competition per month. Monthly report on work on the project.

In the course of advertising, creatives drawn by the designer of Stories and posts were used.

Tariff package project

Short result

90%

The pre-platformers grew on

Кейс компанії Потрібні Люди, по meta ads

1000%

Number of appeals

500%

Number of clients per month

The project was developed by

Denis

Voice of the company

Denis is the voice of our company. He spends hours making sure that our customers feel cared for and enjoy interacting with the company. If you have any suggestions or ideas, you can write to us.

Eugene

Head of SMM departments

Yevhen is the main engine of our team's creativity. He is a logical thinker and analytical mind, but at the same time he can always impress our clients with a unique approach to business.

Фото Христина, СММ компанія Потрібні Люди, Київ

Kristina

SMM-Designer

Krystyna is responsible for the visual concept of the product, creative approach to the presentation of photo content. Her task is to help the customer formulate creative for the target audience and visually package it so that it is perceived correctly.